So when did location data become so important?
It has become far more common to use location data which has been associated to the factual data. This allows companies access to maps and charts that show important trends associated with a variety of geographic positions. The modern consumer has enjoyed the benefits of data on maps and nearly every mobile phone has some access. The possibility of seeing some facts related to a geographical mapping has made the data easier to understand.
The proportional comparisons of parts of maps has made regions and towns breakdown metrics and represent clearly the facts. Whether the data is sales, customer calls, visits, household metrics we can easily portray the meaning by its associated location.
This is a significant advantage for social marketing, allowing organisations to focus their strategies based on the geographic data and behaviour of different market segments.
Visualisations made easy
DataEco takes advantage by amalgamating all geographic data and performing algorithm-based analysis to determine the health and future of certain companies within specific industries.
We can provide valuable insight to our customers by helping them to see the certain type of social trends that can benefit them across their multiple regional branches
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