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  • Segmentation of UK businesses

    May 14, 2020

    B2B marketing: segmentation of UK businesses

    Segmentation of UK businesses A quick browse of the internet reveals countless articles and pages on ‘Marketing Segmentation’. Very few seem to focus [...]

    May 14, 2020

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  • April 9, 2020

    My History of Data

    From small beginnings… My history with data started when I joined my first company after graduating from University where I got introduced to [...]

    April 9, 2020

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  • Data-driven sales strategy

    April 9, 2020

    Data-driven sales

    Data-Driven Sales Today it is more important than ever for businesses to understand how to use data to adapt their business models and [...]

    April 9, 2020

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  • Marketing image

    April 8, 2020

    Data-driven marketing strategies for B2B business

    Data-driven marketing strategies for B2B business Knowing your audience is a critical success factor for effective marketing strategies. Here we discuss how accessing [...]

    April 8, 2020

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  • data science for Risk management

    March 18, 2019

    Data Science for Risk Management

    No matter the nature of your organization, there’s one common thread everyone shares - the need to manage risk. Thankfully, evolving technology has [...]

    March 18, 2019

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