Segmentation of UK businesses A quick browse of the internet reveals countless articles and pages on ‘Marketing Segmentation’. Very few seem to focus [...]

From small beginnings… My history with data started when I joined my first company after graduating from University where I got introduced to [...]

Data-Driven Sales Today it is more important than ever for businesses to understand how to use data to adapt their business models and [...]

Data-driven marketing strategies for B2B business Knowing your audience is a critical success factor for effective marketing strategies. Here we discuss how accessing [...]

No matter the nature of your organization, there’s one common thread everyone shares - the need to manage risk. Thankfully, evolving technology has [...]