Segmentation of UK businesses A quick browse of the internet reveals countless articles and pages on ‘Marketing Segmentation’. Very few seem to focus [...]

From small beginnings… My history with data started when I joined my first company after graduating from University where I got introduced to [...]

Data-Driven Sales Today it is more important than ever for businesses to understand how to use data to adapt their business models and [...]

Data-driven marketing strategies for B2B business Knowing your audience is a critical success factor for effective marketing strategies. Here we discuss how accessing [...]

How companies can capitalize on information to create data driven strategies Companies these days owe a great deal to the availability of big [...]

The role Big Data plays in UK business For companies of all sizes and across all industries in the UK, big data plays [...]

How Big Data affects business in modern day times With the rise of the digital age came a mass influx of new information. [...]